Expanding online grocery shopping with targeted incentives helped Bronx SNAP families buy more healthy foods and feel less food insecure, with nearly half creating online accounts and most participants responding positively to the support features.
Key Takeaways
-
Incentives boost healthy purchases: Providing delivery fee waivers, matched spending for produce, tips, and meal plans increased SNAP households’ purchases of fruits, vegetables, and legumes.
-
Digital support drives adoption: Nearly half of caregivers signed up for online grocery accounts, with tutorials and messaging rated as especially useful by participants.
-
Food insecurity declines: The interventions led to measurable reductions in food insecurity among families, supporting the potential for broader, scalable policy efforts.
8th & Walton is based in Bentonville: Walmart is our neighbor! Contact us today to set up a free consultation and see what a hometown advantage can do for your company.
