In a recent conversation with Retail TouchPoints [article free to read, requires site registration/newsletter sign-up] Linda Lomelino, Group Director at Walmart Data Ventures, discusses major upgrades to the Scintilla Digital Landscapes tool.
Key Takeaways
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Walmart expands supplier insights: Scintilla Digital Landscapes now includes 14 additional metrics, such as traffic sources, digital basket analysis, and content quality scoring.
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Real-time adaptability: Suppliers can use the tool to detect sudden demand shifts, such as viral product surges, and quickly adjust forecasts, inventory, and marketing spend.
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Focus on conversion and discoverability: By refining product content and analyzing search trends, suppliers can improve conversion rates and optimize Walmart Connect media campaigns more effectively.
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