Sam’s Club’s Member Access Platform (MAP) has introduced Omni‑Impact™, an AI-powered measurement solution that provides brands with precise, data-driven insights into retail media campaign performance.
Key Takeaways
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Omni‑Impact uses deterministic, closed-loop data for accurate, cross-channel measurement and incrementality.
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The tool provides a 12-month, full-funnel view of campaign performance, supporting smarter planning and ongoing optimization.
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AI-driven insights and standardized metrics help brands identify key audience segments and maximize return on retail media investments.
8th & Walton is based in Bentonville: Walmart is our neighbor! Contact us today to set up a free consultation and see what a hometown advantage can do for your company.
