Sam’s Club MAP launches full-funnel video — Walmart.com

Sam’s Club’s Member Access Platform launches full-funnel video advertising:

“Sam’s Club®, a division of Walmart Inc. and a leading membership warehouse club, announces Sam’s Club Member Access Platform (MAP) has launched full-funnel video advertising onsite, in-app and offsite. Research shows that ​​66% of consumers prefer watching a video to learn about an item, and MAP’s new innovative capabilities ensure that wherever a member is in their buying and inspiration journey, video creates a more engaging experience.“

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