Sam’s Club’s immersive virtual house was named Best Use of Shoppable Content by Modern Retail for 2025.
Key Takeaways
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Emphasis on authenticity: Brands are investing in genuine community building through shared experiences and educational engagement rather than mass reach.
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Innovation in digital retail: Sam’s Club’s interactive 3D virtual house illustrates how immersive design can transform product discovery and shopper interaction.
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Performance-driven storytelling: Clear narratives tied to purpose and innovation deliver measurable results, boosting engagement and brand loyalty.
