Global online sales for Cyber Week, running November 27th through December 1st, are projected to hit $334 billion, up 6% year over year, with the U.S. contributing $78 billion, per Salesforce.
Key Takeaways
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AI drives major retail influence: AI agents are projected to influence $73 billion in Cyber Week sales, reflecting their growing role in shaping purchase decisions and retailer conversions.
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Mobile dominates shopping trends: Mobile orders will account for 70% of spending and 80% of traffic, reinforcing smartphones as the preferred shopping channel during peak retail events.
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In-store sales remain critical: Despite digital growth, 65% of U.S. sales are still expected to flow through physical stores, underscoring the ongoing value of omnichannel retail strategies.
