Retailers like Walmart, Target, Amazon, L’Oréal Paris, and Guitar Center are rapidly deploying AI-powered chat assistants to transform the shopping experience. Walmart’s Sparky leads the charge, helping customers find products, synthesize reviews, and prepare for special occasions within its app.
Key Takeaways
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AI assistants personalize product recommendations, making shopping easier and more relevant for consumers.
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Retailers, including Walmart, are using chatbots to keep customers engaged and automate everyday tasks.
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Rapid growth in generative AI is changing how people research, shop, and make decisions.
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