The Wall Street Journal reports that Walmart is experimenting with advertising formats in its AI assistant, Sparky, to explore monetizing chat-based shopping.
Key Takeaways
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Ad innovation for AI commerce: Walmart is testing “Sponsored Prompt” ads within Sparky’s chat interface, aiming to integrate brand messages directly into AI conversations.
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Personalized shopping experience: Sparky enhances customer engagement by tailoring product recommendations and summarizing reviews through conversational AI.
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Strategic retail positioning: The pilot reflects Walmart’s broader effort to sustain leadership as artificial intelligence becomes integral to digital retail.
