Report: Walmart+ memberships driven by beauty category — PYMNTS.com

Cash-strapped consumers are still buying beauty products, even joining retailer subscription programs to get better deals:

“The study found that, among the roughly 1 in 3 Walmart+ subscribers who joined the program specifically for access to the sale event, three-quarters of deals event participants bought health and beauty products. This share was greater than said the same of any other kind of purchase.“

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