Walmart is reportedly negotiating to acquire R&A Data, a startup that uses artificial intelligence to identify counterfeit and noncompliant products on online marketplaces.
Key takeaways
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Focus on marketplace integrity: Walmart views the acquisition as a step toward reducing counterfeit listings and boosting safety across its rapidly expanding online marketplace.
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AI-driven compliance tools: R&A Data’s artificial intelligence systems scan product listings to detect scams and counterfeit goods.
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Strategic growth alignment: The acquisition would complement Walmart’s marketplace and advertising growth.
