Reactions to Walmart’s logo update — FastCompany.com

The media has taken note of Walmart’s decision to update its logo and branding:

To articulate this as a new brand, Walmart teamed up with Jones Knowles Ritchie (JKR), known for its makeovers to Burger King, Chobani, and Impossible, to name a few, along with Landor for some in-store work.

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