A recent consumer survey reveals product availability is the top priority for in-store shoppers, with 74% citing it as most important. Out-of-stock items are a significant barrier, and 61% plan to shop in stores more over the next six months. Downloadable coupons and self-checkout are strong drivers for increased in-store visits, while shoppers remain divided on new tech like roaming robots.
Key Takeaways:
- Product availability is crucial for shopper loyalty: Most consumers list fully stocked shelves as their top in-store priority, indicating that out-of-stocks significantly hurt the shopping experience and can deter future visits.
- Technology adoption varies among shoppers: While features like downloadable coupons and self-checkout stations increase satisfaction, shoppers are divided on newer technology such as roaming robots, especially across age groups and genders.
- Convenience and value drive store traffic: The ability to find products easily, take advantage of deals, and use streamlined checkout options encourages more shoppers to visit physical stores, highlighting the ongoing expectation for a smooth, efficient experience.
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