A recent Coresight Research survey reveals that more Amazon Prime members purchased groceries online from Walmart than from Amazon during the year ending in early 2025. Nearly 60% of Prime subscribers bought groceries from Walmart’s e-commerce channels, compared to about 52% from Amazon. Walmart+ members showed even stronger loyalty, with 79% shopping online at Walmart.
Key takeaways
-
Walmart outpaces Amazon in online grocery purchases among Amazon Prime members, with nearly 60% buying from Walmart versus 52% from Amazon.
-
Walmart+ members demonstrate strong loyalty, with 79% purchasing groceries online from Walmart.
-
The proportion of shoppers relying mostly on online grocery shopping rose sharply, reflecting a lasting pandemic-driven trend.
8th & Walton is based in Bentonville: Walmart is our neighbor! Contact us today to set up a free consultation and see what a hometown advantage can do for your company.
