U.S. consumers defied economic uncertainty with record-breaking online Black Friday spending, reaching $11.8 billion, a 9.1% increase from 2024. Mobile purchases accounted for more than 50% of sales, while in-store traffic fell 3.6%.
Key Takeaways
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E-commerce dominance: Online shopping surged, led by mobile transactions and AI-driven recommendations.
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In-store decline: RetailNext reported a 3.6% drop in in-store traffic.
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Economic pressure: Tariffs and inflation pushed prices higher, leading shoppers to buy fewer items at higher prices.
