
U.S. online grocery sales reached $10 billion in July, rising 26% year over year and capturing over 17% of total grocery spending. Delivery led the growth surge, followed by pickup and ship-to-home services, with membership programs helping remove cost barriers and boost convenience-driven demand.
Key Takeaways
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Strong annual growth: July’s $10 billion in online grocery sales marked a 26% increase from 2024, outpacing June’s figures and setting record household participation.
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Delivery as growth driver: Delivery rose 36% year over year to $4.3 billion, accounting for more than half of total monthly gains.
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Membership boosts demand: Fee-free delivery through subscriptions encouraged more consumers to choose delivery over pickup, expanding its share of the market.
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