Older, wealthier consumers increasingly dominate e-commerce in developed countries, with Americans over 45 now accounting for half of all online spending.
Key Takeaways
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Older adults now lead U.S. e-commerce: Consumers over 45 account for 50% of online purchase value.
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Affluence drives online spending: In the United States, 84% of e-commerce comes from high-income buyers.
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Global patterns diverge sharply: While older, card-native shoppers dominate developed markets, emerging economies rely on younger, mobile-first consumers entering e-commerce for the first time.
