A nonprofit has launched the first U.S. certification program for foods marketed as non-ultraprocessed. The Non-UPF Program aims to help consumers identify products with minimal processing and fewer additives.
Key Takeaways
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Certification debut: The Non-UPF Program extends its new label across the food industry, targeting products made without excessive processing or artificial additives.
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Consumer confusion: Despite widespread interest in avoiding ultraprocessed foods, most shoppers remain unclear on how to recognize them.
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Definitional challenges: Without a unified standard for what constitutes an ultraprocessed food, competing labeling systems could risk confusing consumers further.
