More on the Walmart – Klarna deal — RetailBrew.com

Analysts note that the possible deal between Walmart and BNPL provider Klarna is complex:

“Michael Gunther, VP and head of insights for research firm Consumer Edge, said it’s likely about the demographics of their respective customer bases. ‘Klarna skews younger, so they’re more dependent on 18- to 24-year-olds and 25- to 34-year-olds compared to Affirm,’ he said, citing in-house data.“

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