Walmart is inviting customers to update their beauty routines through its Spring Beauty Event, which features over 1,800 deals on trending and affordable products. The retailer is also piloting Beauty Bars in 40 select stores, where shoppers can test samples and receive guidance from beauty experts. These initiatives build on Walmart’s previous efforts to expand its beauty offerings, including the launch of its Clean Beauty platform and the addition of premium brands like Curology and Pretty Smart.
Key takeaways:
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Walmart is hosting a Spring Beauty Event with significant savings on popular and trend-forward beauty products.
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The retailer is piloting Beauty Bars in select stores, offering customers the chance to try products and consult with beauty experts.
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Walmart continues to expand its beauty assortment, adding premium brands and emphasizing personalization and accessibility for all shoppers.
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