Cyber Week 2025 delivered record-breaking results for retailers, with strong year-over-year online sales growth across every day of the five-day period. Despite inflation concerns, consumers eagerly shopped online, especially on mobile devices, while agentic AI tools and deep discounts drove higher engagement and spending.
Key Takeaways
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Mobile reaches dominance: Mobile devices drove the majority of Cyber Week sales, over half overall and nearly 60% on Cyber Monday, confirming their lead over desktop shopping for the first time.
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AI becomes a sales force: Agentic AI influenced roughly one-fifth of all global Cyber Week orders.
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Discounts drive upscale buys: Deep promotions not only spurred spending but also encouraged shoppers to splurge on higher-priced items.
