Meta is reportedly testing an AI-powered shopping research tool that allows users to request product suggestions and browse curated results tied to their location. The feature, available to some U.S. users, positions Meta to compete directly with OpenAI’s ChatGPT and Google’s Gemini in the growing agentic commerce space.
Key Takeaways
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Meta expands AI commerce ambitions: The company’s chatbot test underscores its push into “agentic shopping,” a model where AI tools recommend personalized products rather than users searching through listings.
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Competition with tech rivals: The move reflects Meta’s race with Google and OpenAI, both of which already integrate eCommerce features into their conversational AI platforms.
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Consumer behavior is shifting: With over 60% of Americans using AI tools and younger users increasingly replacing traditional search with AI assistants, Meta’s experiment aligns with broader adoption trends.
