Interest in home baking is rising in 2025, as consumers seek cost-saving options, driving substantial growth in baking cookbook sales and DIY baking essentials, even as prepared bakery goods decline.
Key Takeaways
-
DIY baking on the rise: Consumers are increasingly baking at home to save money, driving higher sales of flour, baking chips, and related products.
-
Social media drives trends: Viral recipes and popular platforms like TikTok and Instagram are spurring interest in at-home baking.
-
Store brands gain traction: As shoppers prioritize value, both premium and private-label baking products are experiencing sales growth.
8th & Walton is based in Bentonville: Walmart is our neighbor! Contact us today to set up a free consultation and see what a hometown advantage can do for your company.
