Holiday sales predictions are mixed — RetailWire.com

Salesforce is predicting weaker holiday sales increases this year:

“Salesforce last week predicted a 2% year-over-year increase in sales over November and December in the U.S. this year. That represents a sharp pullback from a 3.8% gain in the 2023 holiday season and the 10-year compound annual growth rate of 4.2%.”

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