Actor Walton Goggins stars as the Grinch in Walmart’s Black Friday and Cyber Monday campaign, joining Mindy Lou Who to spread holiday cheer in WhoKnewVille.
Key Takeaways
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Creative reinvention: Goggins brings a fresh, humorous take to the Grinch, merging nostalgia with modern sensibilities.
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Brand collaboration: Walmart and Dr. Seuss Enterprises connect retail promotion with beloved storytelling.
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Marketing appeal: The campaign positions Walmart as both festive and relevant.
