Grocery consumers favored store brands, specialty products in 2024 — FoodNavigator-USA.com

Photo by Marjan Blan | @marjanblan on Unsplash

Consumers shifted grocery shopping habits in 2024, often favoring store brands along with specialty products:

Consumers saved money by trading down from national or high-end brands to store brands or less premium alternatives while simultaneously gravitating towards more innovative, high-quality or specialty products – helping retail volume grow, according to Circana.

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