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Consumers using GLP-1 medications are not only losing significant weight but also changing how they shop, according to Numerator’s 12-month data.
Key Takeaways
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Consumer spending shifts: GLP-1 users trimmed grocery and restaurant expenditures by 10% within six months of adoption.
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Health-driven purchases rise: Spending rose sharply on protein shakes, superfoods, and nutritional supplements.
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Lasting behavior impact: Even after usage lapses, healthier eating patterns, such as increased consumption of fresh produce and meat, often persist beyond six months.
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