Gen Alpha, an emerging consumer group born between 2010 and 2024, is projected to drive $5.46 trillion in economic impact by 2029.
Key Takeaways
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Family decision-makers: Gen Alpha actively influences choices on meals, entertainment, tech, and even major family purchases, functioning as “family CMOs.”
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Brand expectations: The cohort rejects products that feel too young, preferring partnerships with adult-focused brands and experiences that reflect maturity.
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Gamified engagement: Their loyalty hinges on rewards-driven consumer experiences, with streaks, points, and levels keeping their attention longer than traditional approaches.
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