FedEx is reentering the same-day delivery market through a partnership with OneRail, outsourcing last-mile fulfillment to better compete with Amazon, Walmart, and UPS. The new FedEx SameDay Local program connects retailers to a nationwide network of couriers, offering faster delivery options without raising logistics costs.
Key Takeaways
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FedEx pivots to a platform model: By using OneRail’s technology rather than its own trucks, FedEx can offer local, same-day delivery while controlling costs and maintaining brand consistency for merchants.
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Competitive response to retail leaders: The move positions FedEx to regain parcel volume lost to Amazon, Walmart, and other retail-integrated delivery networks offering rapid fulfillment.
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Retailer flexibility drives demand: Nearly half of online shoppers prefer stores offering same-day delivery.
