Retail therapy remains a popular coping mechanism as Americans face financial pressures, with many turning to “buy now, pay later” programs to fuel these purchases. Nearly half of consumers say shopping boosts their mood, particularly through spending on food, clothing, and beauty products. However, the trend comes with risks: most emotional shoppers report overspending, debt, or financial regret tied to such behavior, especially among younger buyers.
Key Takeaways
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Emotional spending is widespread, with “buy now, pay later” making it easier and more tempting—especially for Gen Z and millennials.
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Most retail therapy shoppers overspend and many face negative financial consequences.
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Economic stress is driving more Americans to shop for emotional relief, normalizing the behavior.
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