Electronic shelf labels are gaining popularity among major grocery chains, but some lawmakers worry that the technology could enable surge pricing during peak demand.
Key Takeaways
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Dynamic pricing: Some lawmakers are concerned that the technology could enable dynamic pricing, allowing grocery chains to raise prices during high-demand situations, such as holidays or emergencies.
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Retailers’ stated purpose: Walmart and other companies say the purpose of electronic shelf labels is to save time, cut paper waste, and improve inventory management.
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Global precedent: In countries like Norway, electronic shelf labels are used to change prices multiple times a day in response to competition.
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