Consumers are starting their holiday gift shopping earlier, with nearly half intending to make purchases before Thanksgiving.
Key Takeaways
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Early shopping surge: Nearly 48% of shoppers plan to buy gifts before Thanksgiving, reflecting a growing trend to start the holiday season early.
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Promotions influence purchases: More consumers, 37%, expect to buy sale items, emphasizing the importance of discounts and promotions in holiday spending.
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Black Friday still draws: Nineteen percent cite Black Friday as their shopping start, keeping its status as a major retail event for deals.
