SNAP recipients are making significant lifestyle changes to cope with high grocery prices, including switching to cheaper brands and reducing non-essential purchases. Nearly half earn $25,000 or less, with some taking on debt or moving to reduce costs. Frequent grocery shoppers, most earning under $150,000, are mainly using more coupons and searching for deals but show less change in brand loyalty. Despite inflation concerns, over a third of frequent shoppers have not altered their habits, reflecting a divided consumer response.
Key Takeaways
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SNAP recipients are responding to rising grocery prices by adopting significant cost-saving measures, including switching to cheaper brands and cutting back on non-essentials.
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Frequent grocery store shoppers are primarily using more coupons and searching for the best prices, showing limited changes in their brand loyalty despite higher prices.
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Over a third of frequent grocery shoppers have not changed their purchasing habits in response to inflation, highlighting a varied consumer response to price pressures.
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