Despite intentions to tighten discretionary spending amid tariff concerns, most U.S. consumers continue to make impulsive in-store purchases. According to a June 2025 survey of 1,000 adults, 72% made an unplanned, discretionary in-store buy in the past month. While shoppers report increased stress, the majority still deem the in-store experience enjoyable or worthwhile, highlighting its ongoing importance for retailers seeking to spur engagement and sales.
Key Takeaways
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Limited-time promotions, eye-catching displays, and instant product access are the top drivers of unplanned in-store purchases.
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The main barriers are guilt over extra spending, higher in-store prices compared to online, and lack of promotions.
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Shoppers are actively trying to stay on budget, especially in dining, apparel, and electronics categories.
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