Consumer expectations around sustainability have reached a tipping point, with transparency now a decisive factor in purchase decisions.
Key Takeaways
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Transparency drives trust: Over 70% of consumers say brand transparency about product origins and environmental impact increases their confidence and loyalty at the point of purchase.
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Sustainability is mainstream: 90% of shoppers now factor sustainability into their buying decisions.
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Re-commerce expectations rise: With more consumers purchasing second-hand and refurbished goods, they demand the same clarity and detail as with new products.
