Consumers continue to spend — RetailWire.com

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Consumers are continuing to spend, even though prices are high. Many believe that consumer confidence is bolstered by low unemployment and other factors:

According to AP News, U.S. consumers aren’t being deterred by higher prices, even as inflation cooled to a 2.4% year-over-year (YoY) rate in September 2024 from its recent peak of 9.1% in June 2022. A relatively low unemployment rate, healthy stock and real estate markets, and pay gains could also be influencing continued consumer spending, per the news agency.

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