About one-third of U.S. consumers now use AI platforms like ChatGPT, Perplexity, and Claude throughout their shopping journey, especially Millennials and Gen Z. Yet, most brands remain unprepared, with nearly half having little to no AI presence and only a small fraction leveraging advanced strategies to meet evolving consumer expectations.
Key Takeaways
-
Consumers rapidly adopting AI: About 33% of shoppers use AI to discover, research, and purchase products, with younger generations leading adoption well above the average.
-
Brands lagging behind: Nearly half of companies have little or no AI presence, and only 7% employ advanced AI strategies.
-
Missed opportunity in personalization: Just 3% of brands use real-time behavioral data to predict customer needs, underscoring a major competitive gap.
8th & Walton is based in Bentonville: Walmart is our neighbor! Contact us today to set up a free consultation and see what a hometown advantage can do for your company.
