Amid tariffs and supply chain disruptions, back-to-school shoppers are adapting by seeking discounts, shopping earlier, and turning to affordable brands. Many are also buying from different retailers and cutting back on non-essential purchases.
Key takeaways:
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Shoppers are starting earlier, seeking deals, and switching to private-label brands to manage costs.
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Many plan to buy fewer items and spread purchases across different retailers and channels.
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Major retailers are launching early sales and promotions to capture demand from price-sensitive consumers.
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