Back-to-school shoppers adapt to high prices, shortages — RetailDive.com

Photo by Deleece Cook on Unsplash

Amid tariffs and supply chain disruptions, back-to-school shoppers are adapting by seeking discounts, shopping earlier, and turning to affordable brands. Many are also buying from different retailers and cutting back on non-essential purchases.

Key takeaways:

  • Shoppers are starting earlier, seeking deals, and switching to private-label brands to manage costs.

  • Many plan to buy fewer items and spread purchases across different retailers and channels.

  • Major retailers are launching early sales and promotions to capture demand from price-sensitive consumers.

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