Analysts weigh in on Walmart’s rumored Vizio acquisition — RetailWire.com

There are reports that Walmart is considering acquiring Vizio, a manufacturer of smart TVs. Is this a good move for the retailer? Analysts are speaking up.

“Vizio would immediately make Walmart a major player in the affordable smart TV space alongside Roku and Amazon Fire TV. If the deal goes through, Walmart will command more than a fifth of the television market in the U.S. between Vizio and its existing Onn in-house brand, which is powered by Roku’s operating system. Almost 70% of Vizio’s TVs are already sold at Walmart, according to Reuters.“

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