Analysts reconsider holiday season prospects — ChainStoreAge.com

By 8th & Walton | on August 5, 2023

Photo by Danny Lines on Unsplash

Analysts have mixed opinions on what retailers (and brands) can expect this holiday season:

“’With a few months to go until the holiday season, the forecast is hazy, but hopeful,’ Sherry Smith, general manager of global enterprise at performance marketing technology company Criteo, said by email. ‘Despite economic challenges, consumers will continue to make the most of every moment this holiday season, which includes getting a head start on their holiday shopping.”

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About the Author

8th & Walton consists of retail industry experts with a combined 200+ years of Walmart and Walmart supplier experience. Having helped hundreds of CPG companies in their efforts to be better supplier partners to the world's most influential retailer, the 8th & Walton editorial team prides itself on being a go-to resource for Walmart supplier news and insights.

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