Analysts on Walmart’s “invisible” barcodes — RetailWire.com

Analysts are asking questions about Walmart’s new barcodes and whether they will eventually become a retail standard:

“The question then remains: Is there a reason Walmart hasn’t widely promoted this Great Value feature in stores, on its website, or across social media? Highlighting it could encourage more customers to choose Great Value products for quicker self-checkout times, but it’s possible that Walmart is prioritizing the anti-theft benefits of invisible barcodes.“

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