Companies like Walmart and Lowe’s are using 3D replicas for predictive maintenance and layout testing, while others employ the technology for e-commerce marketing, crowd management, and real-time store visualization.
Key Takeaways
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Operational efficiency: Walmart and Lowe’s use digital replicas to monitor equipment, reduce downtime, and enable predictive maintenance.
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Design and construction: Retailers leverage digital twins to model store layouts, plan renovations, and visualize merchandising.
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Customer engagement: Beyond internal use, digital twins are also deployed in marketing and e-commerce, allowing shoppers to take virtual tours, interact with products, and experience immersive digital spaces.
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