According to a recent PYMNTS Intelligence report, nearly one in four U.S. adults now hold subscriptions to both Walmart+ and Amazon Prime, with Millennials leading the trend, with almost four in ten subscribing to both. Even among budget-conscious shoppers, dual subscriptions are common.
Key Takeaways:
- Nearly 25% of U.S. adults now subscribe to both Amazon Prime and Walmart+, with millennials at the forefront of this dual-subscription trend.
- Shoppers are strategically leveraging each platform’s strengths: Amazon for non-grocery items and streaming, Walmart+ for groceries and fuel discounts.
- Dual subscribers, including many living paycheck to paycheck, spend more per Amazon transaction and view combined memberships as a way to stretch household budgets.
8th & Walton’s Walmart OTIF and Nova class will help you stay in compliance with Walmart’s OTIF standards.
