Anti-theft measures may backfire — Quartz

Anti-theft measures, such as locking up consumer goods, by traditional retailers may be playing directly into the hands of Amazon:

“While the strategy might safeguard products, it’s also fueling customer frustration. As shoppers become more accustomed to the seamless experience of buying items online, locked shelves have started to feel like a major obstacle. That frustration is playing directly into Amazon’s hands. According to GlobalData, a data analytics and consulting firm, nearly $340 million in sales are lost due to locked-up items, while Amazon has seen nearly a $200 million jump in sales, as shoppers flock to its online platform.“

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