The Challenge
Communicating with Walmart can feel like its own language. Suppliers often know what they want to say — but not always how to phrase it in a way that is clear, actionable, and credible to Walmart buyers or replenishment managers. With inboxes overflowing, a clear, concise email positions suppliers as credible partners and makes it easier for Walmart teams to respond quickly.
Our Role: Translation
That’s where 8th & Walton comes in. Through our PathFinders service, we often step in to draft or refine emails for our clients. It’s not about taking over communication — it’s about making sure the supplier’s message is heard in the best possible way.
We draw on decades of Walmart experience and stay current with how Walmart works today. That allows us to “translate” a supplier’s needs into language that resonates with Walmart and builds credibility, while still keeping the supplier’s voice front and center.
Why This Matters for Suppliers
When done well, this kind of support helps suppliers:
- Strengthen their Walmart relationship by being seen as a trustworthy, collaborative partner.
- Avoid miscommunication that can lead to delays, confusion, or missed opportunities.
- Save valuable time by letting us shape the message efficiently.
- Gain credibility with Walmart by sending clear, concise, and actionable emails.
In other words, the emails don’t just go out faster — they land better.
A Difference Walmart Notices
Walmart teams are pressed for time. When they receive emails that are clear, structured, and actionable, they pay attention. In fact, many of our clients have told us their buyers or replenishment managers consistently respond more quickly and positively when communication is handled this way.
By supporting suppliers in this way, we help ensure they are seen as credible, knowledgeable partners that Walmart wants to keep working with.
The PathFinders Difference
This isn’t a standalone service or something we promote heavily — it’s simply one of the many ways our PathFinders program helps suppliers succeed. Whether it’s refining an important email, supporting with deductions, or shaping a category growth strategy, our focus is always the same: helping suppliers reduce costs, grow sales, and build stronger partnerships with Walmart.
Closing
At 8th & Walton, we’ve spent decades on both the supplier and Walmart side, learning what works — and what doesn’t — in supplier communications. By sharing that expertise, we give our clients a stronger voice with Walmart and set them up for long-term success.
Ready to Strengthen Your Walmart Communication?
Clear, credible communication can make the difference between a quick response and a missed opportunity. Our PathFinders team helps suppliers like you craft messages that build trust and move business forward.
Fill out the form below to learn how 8th & Walton can support your business and help you communicate with Walmart more effectively.
