The Drum Commerce Media Awards honored Sam’s Club’s Member Access Platform (MAP) with the Best Use of First-Party Data in Commerce Media award, highlighting its ability to connect consented membership data to measurable sales outcomes.
Key Takeaways
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Award-winning data strategy: Sam’s Club MAP was recognized for effectively leveraging first-party, consent-based membership data to drive measurable performance in commerce media.
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Closed-loop measurement advantage: The platform links ad exposure to actual transactions across channels, providing advertisers with clear attribution and long-term performance insights.
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Deterministic targeting at scale: By tying activity to verified member IDs, MAP enables accurate audience targeting, optimization, and improved customer acquisition and loyalty.
