Walmart’s Open Call began in 2013 as a way to connect U.S.-based entrepreneurs directly with merchants. Over time, it evolved into a global platform for supplier growth, inspiring international Growth Summits and the creation of Supplier Academy, initiatives aimed at empowering small businesses and expanding economic opportunity worldwide.
Key Takeaways
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Expanding supplier access: Walmart’s Open Call turned a once-exclusive pitch process into an open, recurring event that invites entrepreneurs to present U.S.-made products directly to merchants.
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Global growth model: The Open Call’s success led to international Growth Summits, now hosted across nearly all Walmart markets.
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Empowering education: Walmart’s Supplier Academy extends free, global training resources that prepare entrepreneurs to grow sustainably.
