Consumers are increasingly adapting their shopping habits to stretch their budgets, with promotions driving brand trials and private-label growth.
Key Takeaways
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Promotions drive discovery: Nearly 68% of shoppers who encountered new products through promotions went on to purchase.
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Private labels gain trust: 44% of shoppers are buying more store brands, and most expect to keep or increase this behavior in 2026 as confidence in private-label quality rises.
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Price eclipses branding: Sixty-two percent of consumers now see price as more important than brand.
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