A record 202.9 million consumers shopped over the Thanksgiving to Cyber Monday weekend, surpassing all previous totals since tracking began in 2017.
Key Takeaways
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Record participation: Despite economic concerns, 202.9 million consumers shopped over the five-day weekend, exceeding forecasts and breaking previous records for holiday turnout.
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Online and mobile growth: Online shopping grew 9% year over year to 134.9 million participants, with 46.9 million using mobile devices—reaffirming mobile’s role as the dominant digital shopping tool.
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Higher spending per shopper: Average spending reached $337.86, the highest since 2019, with two-thirds of that amount going toward gifts, indicating strong consumer confidence early in the season.
