Despite economic uncertainty and tariff concerns, U.S. consumers remain committed to Cyber Weekend shopping, with 72 percent planning to participate.
Key Takeaways
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Economic caution tempers spending: Nearly eight in 10 shoppers are factoring the economy into holiday shopping decisions, with more than a third planning to be more cautious.
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Tariffs shift buying behavior: Over one-quarter of consumers plan to use holiday deals to counter price hikes from tariffs, while some will delay or change purchases as a result.
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Cyber Weekend remains dominant: With 72 percent planning to shop and 63 percent focused on gifts, Black Friday and Cyber Monday continue to anchor holiday retail activity.
