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Whole Foods Market’s 2026 trends highlight a shift toward nostalgic ingredients like tallow, an emphasis on fiber, more visibility for women in farming, and elevated convenience through fine-dining freezer meals and new instant options.
Key Takeaways
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Nostalgic and nourishing fats: Tallow is making a comeback, as shoppers and chefs embrace its traditional roots and rich flavor, seeking alternative cooking fats and whole-animal use.
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Gut health and fiber focus: Increased consumer interest in digestive health and fullness is pushing fiber-rich and prebiotic ingredients front and center in packaged foods and prepared meals.
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Convenience with quality: The frozen aisle and “instant” innovations now deliver globally inspired flavors and restaurant-worthy experiences, aligning with demands for quick, high-quality meals.
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